WEBVTT

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David Cargo: I would, first of all, like to say that of course this is the land of sunshine

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and this is also quite obvious because all
that you have to do is simply look around.

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But it's also the land of mañana.
And by mañana I do not mean the land of

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sleep or the land of yesterday, I mean
the land of tomorrow. The land of the future.

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A place where I'm sure that many
people would like to locate and would

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also like to live, and develop industry,
and to move forward.

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G.Y. Fails: Since World War II, Albuquerque has enjoyed and experienced one of the most remarkable growth

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rates of any city in the history of the United
States. This tremendous expansion has

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been measured in the creation of new
industry, the building of high-rises,

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new airports, new freeways, sport and
recreational complex, and the rapid

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expansion of our schools and university.
One of the most dramatic things going on

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in our city today is the expansion and
growth of Albuquerque's beautiful

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West Side.

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[Music]

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Narrator: This is Albuquerque's West Side story. A story of great natural beauty, growth,

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opportunity, industry, and recreation. It
is a story of tomorrow, even more than

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today and yesterday. You see, the West Side holds the key to Albuquerque's future.

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Blocked by mountains to the East,
reserved lands to the North and South,

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Albuquerque has already started its
expansion to the west, where it has great

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opportunities for industrial development. Beginning at West 4th Street with its

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new high-rise apartments, it's sparkling
motels, its newest skyscrapers,

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Albuquerque's Western skyline already
reflects this powerful outward growth.

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A magnificent new university, new industry,
and lovely suburban communities also

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show the rapid pace of development. From
historic Old Town Plaza, to the rich

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farmlands and orchards along the Rio
Grande. A metropolitan traffic survey

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predicts population of the West Side will
total 300,000 people or more by 1985.

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That means an influx of nearly a quarter
million people on the West Side,

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almost equal to the present total population within the city. And where will they go?

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Into spacious new subdivisions with
paved streets, schools, professional

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landscaping, and a championship golf
course. At least five of these

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subdivisions on the West Mesa have been
master planned in terms equal to modern

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planned communities in California and
Florida. These five born with the forward

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look in mind are Paradise Hills, Rio
Rancho Estates, West Gate Heights,

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Volcano Cliffs, and College Heights, deserving attention is one of the largest and most

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imaginative communities in the southwest.
Recently, Rio Rancho Estates brought in

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real estate and business editors from
throughout the nation to study the

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area's booming real estate market.
Typical of the reaction were these headlines:

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"Dynamic Albuquerque rides a
rocket," said the Christian Science Monitor.

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"Coronado was right: gold in Albuquerque," from the Chicago Tribune,

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"Albuquerque: a city orbiting in space," the Los Angeles Herald-Examiner.

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"Rio Rancho - Tomorrow an entire city," said
the Cincinnati Enquirer.

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What impressed these newspaper critics? The newsmen noted millions of dollars in

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improvements invested in Rio Rancho. They were shown a model city development

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beginning with roads, streets, underground
water facilities, and residential

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recreational areas. They saw a
master-planned projection of related

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neighborhoods together forming a city--
not the age-old attachment to another city.

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Here John Somerhalder reports from
Rio Rancho Estates.

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Somerhalde: Just a few years ago cattle peacefully grazed here. Today, Rio Rancho Estates is

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one of the fastest growing suburban
communities in the entire southwest.

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The reasons are obvious: a magnificent
country club, swimming pools, park and

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recreation facilities, are available to
the residents with no dues or membership

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fees of any kind. Rio Rancho has a
municipal water system already capable

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of serving its first
4,000 families. Also, other city utilities,

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police and fire protection, a post office, a
school, and city bus services; shopping,

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and other service facilities are now
under construction. A youth activity

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center is nearing completion.

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Just four and a half miles from the city limits.

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Only 15 minutes from downtown
Albuquerque at its entrance,

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Rio Rancho Estates is making available
50 acres to Albuquerque industrial

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development service for an industrial
park. Many types of jobs are now

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available just minutes away thanks to
new West Side planned capacity.

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Property owners are always happy to see this type of development take place-and it's taking place

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right here, right now.

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Narrator: To the south lies the well known Paradise Hills,

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a completely self-contained suburb which
started development in 1960.

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Today it boasts more than 650 homes. Paradise Hills is another good example of a

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master-planned community at work.
Perhaps Paradise Hills is best known as

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the home of a 7185 yard Championship
golf course. Paradise Hills put

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Albuquerque on the national golf map. In
1963 and 1964 it hosted the pro-am

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tournaments, featuring the ladies PGA. To
the south of Paradise Hills,

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located on the site of a historic Indian
petroglyphs, is another new West Side

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development: Volcano Cliffs, a 3,600 Acres
subdivision master plan by the firm of

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Plateau, Moore, Brian, and Fairburn. The
development calls for construction of

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apartment buildings, schools, churches,
hospitals, and an industrial park.

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Developer DW Falls says his investment
will represent more than $90 million when complete.

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Falls: Volcano Cliffs is adjacent to the University of Albuquerque.

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It is in the city limits, only 10 minutes from downtown.

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It is a complete master plan community featuring underground utilities, in fact, it is the

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largest subdivision in the state
offering these facilities.

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One of our greatest natural assets is a hundred foot blue, which extends through the property.

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Our planners have designed our
streets so that virtually ever home site

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has a superb view. Another feature of
Volcano Cliffs is a 1500 acre city park

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upon which construction has already
begun, but to me, the most exciting

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development is the completion of our new
model homes, the beginning of our

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projected 10,000 home development
including schools, churches,

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shopping centers, and high-rise apartments. Volcano Cliffs is an important part of the West Side Story.

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Narrator: Joining the University of
Albuquerque is an 1,100 acres

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subdivision known as College Heights at
the intersection of Coors Boulevard and

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the Montano interchange. College Heights
is taking the initiative in planning a

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regional commercial district. The
subdivision is already included in the

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city's Planning Department's long-range
view of Albuquerque's growth.

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South and west of the university is the
area known as West Gate Heights,

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with nearly 640 homes in a 3500 acre complex, showing what a developer may accomplish

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through master planning. West Gate
Heights was approved for annexation in

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1960 by Albuquerque city commissioners.

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Morton: West Gate Heights is a master plan

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development in the city limits of
Albuquerque. It's located on the west

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slope of the Community, overlooking the
Rio Grande Valley and the mountain ranges to the east.

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There are well over 500 homes in the area now and this has made it

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necessary to go into Phase two of our
shopping center development.

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This includes a supermarket as well as other small shops for the convenience of the residents.

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One of the really great things
about living in West Gate Heights is the

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West Gate Heights Association. This
association is made up of a large group

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of the residents who actively work on
projects in the area to make a better

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way of life for everyone.

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Narrator: To provide for orderly development, the major

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subdivisions on the West Side have
coordinated their planning with the city itself.

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Dick Vaughan: A test of many well-planned communities lies in their ability to be

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integrated into a master plan of the
entire area. In fostering the development

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of the West Side community, these major
subdivision developers have adhered to

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good master planning and coordinated
their efforts with the City Planning Department.

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I am pleased to tell you that
the city has master plans for the entire area,

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including major street and
thoroughfare master plans, water and

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sewer master plans, and storm drainage
plans. These are continually being

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updated as the area continues to grow.
Since the city maintains planning

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jurisdiction over an area within five
miles of the city limits,

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in which incidentally these subdivisions lie, the city in its future residents may be

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assured of the best in community
planning as the area continues to grow.

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As a city planning Commissioner and
resident of the West Side I'm optimistic

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about Albuquerque's growth and I feel
very strongly that the key to

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Albuquerque's future lies in the
development of the West Side.

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Narrator: To meet the needs of an expanding population, the West Side already has

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39 schools. Equally important to the
development of the West Side is its

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business and industrial growth. In his
address to the recent industrial

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conference held at Rio Rancho Estates,
United States Senator Joseph Montoya

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noted the importance of business
expansion.

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Montoya: We are ready here in New

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Mexico for all the business expansion
that we can attract our way.

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We have a highly skilled labor force, we have ample manufacturing facilities for all

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foreseeable demand, and we have an
extensive service industry,

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and we have the kind of place where people like to live. Our markets are expanding steadily.

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There were only six hundred and
eighty-one thousand people in our state

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in 1950, and that total was nearly
doubled in the following 10 years.

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The market for homes, the market for goods, the market for services,

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is expanding steadily and surely. This is a state with a great present and a great future.

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Narrator: The industrial growth of such established West Side firms as Spartan Southwest,

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Gaddis Machine Works,
Akima Corporation, and Sun Country

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industries, as well as the opening of a
new EG&G plant, are all indicative of a

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dynamic economic development now taking place west of the Rio Grande.

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The West Side now has two private airports, three major shipping terminals, 13 banks,

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85 houses of worship, a new doctor's
hospital and medical complex to be

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completed next year, plus, neighborhood
shopping centers. And of course, Downtown Albuquerque.

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Also, the fabulous Panorama
Inn at Rio Rancho Estates with motel,

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restaurant, cocktail lounge, store, and
projected neighborhood shopping center,

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as well as this flourishing new shopping
center at Coors and Central.

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Till now, West Side development has been largely delayed by a lack of bridges across the Rio Grande,

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which caused problems of access. Recognizing the need for

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additional access to the West Side, the
City of Albuquerque is projecting

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several new bridges between East and
West.

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George: Because of the growth potential of

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the West Side of Albuquerque, it is
important part of our continuing

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comprehensive and cooperative
transportation planning program that we

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now have underway. The new east-west
interstate highway bridge across the Rio

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Grande River has just recently been
opened up to traffic.

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This six lane facility is designed to carry 85
thousand vehicles a day to and through

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the West Side. Long-range plans
recommended also include six additional

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river crossings as shown on this map.

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Narrator: One additional bridge has been completed

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to ease the pressure of ever-increasing
east-west traffic. Called the Gateway to

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the West Side, this latest bridge is an
extension of the new Coronado freeway.

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Residents in these new communities can
now reach downtown from the West Side

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within 15 minutes. Yes, Albuquerque's West Side Story is the

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perpetual history of land. This type of
growth is what always happens when it's

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made accessible. Whether it be New York's
Verrazano-Narrows bridge that exploded

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land values in Staten Island or the new
bridges over the Rio Grande that are

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triggering in a new growth now taking
place on the West Side, for the West Side

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has been like a great force modeled in
by a single valve, and the bridges are

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the gradual opening of this valve,
allowing that great force to surge through.

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Now Albuquerque's West Side Story is unfolding as the city, you, I,

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and all of us, prepare for the future.

